Built to Last – Photontek Trilogy Advertising (Part II)
Elevating PhotonTek Lighting, a new Horticulture Lighting Company, to a top tier level in the North American market: A Comprehensive Case Study by TEMPER. Creative
Here, we dive deep into the extensive work done by TEMPER. Creative for PhotonTek Lighting, showcasing our expertise in Video & digital production alongside marketing strategy, creative design, and post-production excellence.
Let us show you how our strategic and creative approach boosted PhotonTek’s brand presence and drove measurable results, through a sequence of high end mass market video advertisement that brought high praise from the community due to its cinematic aproach.
Heres what you can find and binge in this article:
Introduction
No matter what you are selling or pitching to your clients, it can and it should have a narrative attached. It provides a a quicker way to better extend you added value and shorten the gap between your brand and your community.
PhotonTek Lighting, is now a leading name in horticultural lighting solutions for the North American Market but it was not the case when launched in 2020.
Partnered with TEMPER. Creative since its inception, the goal with this second part of a full video trilogy, was to enhance their brand visibility and reach on a highly competitive market. This video ad has become one of its highest achievements so far in the field of mass market digital advertisement.
How? We pitched the idea of telling the brand story thru a cinematic storyline, encapsulating on each installment what was achieved so far and what is the next step. The product is present has a placement, but the brand awareness is more important taking in consideration that it’s a new player in town and needs recognition and top of mind.
So if the 1st part is the strong arrival “A Bright Light in the sky”, the 2nd part is resilience “Built to Last” the 3rd part will be expansion “Cultivating New Worlds”
The whole trilogy – which its 3rd installment is already in pre production to be launched in 2025 – was proposed to our client as a groundbreaking mass market minded advertising put Into action for a specific niche market. Aware that our mantra is “everyone can play the big game” meaning that tools and strategy that mass market companies use can be applied to every market, the client recognized our successful track record had to say yes.
The result? A million and a half views of the two combined ads, a 40% increase in website visits in the following 3 months and a market awe struck with the boldness of the brand. The market never saw a horticultural lighting brand communicate this way. It showed high end investment, commitment and clear differentiation.
Here, we outline the key aspects of our work and the results achieved.
Media & Digital Production
We follow our heroes’ journey now “In a harsh world, a man and his dog, wander in search of hope. Hidden in the shadows a well-kept secret is waiting to be found. Soon they’ll learn the most precious lesson: what is born to grow is built to last.”
The thoughtful and technical process was preceded was one of storyboarding, not only as a visual tool that is tremendously useful for the client understand our vision, but also for all TEMPER Team to grasp and prepare pre-production, production, visual effects, casting, location, technical apparatus, timeline and workload.
Pre production and Filming
Taking in consideration that this second installment was all about a dystopian future, we secured an outdoor location in the middle of Lisbon, an entire block of an old army barracks and set for a tight 2 day filming schedule.
Before that Costume and Set design was made to perfection, paying attention to all details including continuity aspects. A full crew was assembled – Director, head of photography, prop master, gaffers, creative director, make up artist, catering services, dog trainer and the rest of the all important technical crew.
We made sure that conditions were placed to maintain high spirits in such tight fast passed schedule.
Finally our stars ( main character and dog ) were ready to be filmed in 4k, all properly lit in a real setting, making sure the green screen elements were placed only when strictly needed in order to enhance the dystopian world. Ready? Set? Action!
Creative Design and Post-Production
Finished the filming schedule, what followed was a visually compelling fine building of the world we set ourselves to build.
The creative design phase focused on developing a sleek, modern aesthetic that aligns with PhotonTek’s brand.
Dynamic transitions, professional-grade color grading, and precision editing kept viewers engaged. In post-production, we fine-tuned the video for clarity and polish, incorporating sound design, motion graphics, and meticulous editing to deliver a seamless and impactful final product.
Marketing Strategy
Our marketing strategy was designed to maximize reach and engagement.
Through thorough market research, we identified PhotonTek’s target audience, including professional growers and agricultural enthusiasts.
We tailored our messaging to resonate with these groups, leveraging digital platforms for a strategic video release.
The campaign included targeted ads, email marketing, and collaborations with influencers in the horticulture and lighting sectors, significantly boosting traffic to PhotonTek’s website.
Video Performance Metrics
The performance metrics highlight the success of our efforts. The PhotonTek Lighting promotional video achieved substantial viewership, with thousands of views, likes, and comments on YouTube.
It was widely shared across social media, accumulating numerous shares and significantly boosting PhotonTek’s online engagement.
The video also led to increased website traffic and a higher conversion rate, driving more leads and sales inquiries for PhotonTek Lighting products.
FAQs
What was our main goal in creating this epic ad for PhotonTek Lighting project?
The main goal was to enhance PhotonTek’s brand visibility and market reach through a comprehensive media and digital production strategy.
How did TEMPER. Creative identify PhotonTek’s target audience?
We conducted thorough market research to identify professional growers and agricultural enthusiasts as the primary target audience.
What techniques were used in the video production?
We used high-definition filming, advanced equipment, animation, and graphic overlays to create a visually compelling and informative video.
How was the marketing strategy implemented?
The strategy included targeted ads, email marketing, and influencer collaborations, strategically released across digital platforms to maximize reach.
What were the results of the video campaign?
The video garnered thousands of views, likes, and comments, significantly boosting PhotonTek’s online presence and driving increased website traffic and sales inquiries.
In conclusion: By employing a holistic approach, TEMPER. Creative successfully elevated PhotonTek Lighting’s brand presence, demonstrating our expertise in media production, strategic marketing, creative design, and effective post-production